Design is Everything

It is generally advisable to invest in art when prices are low and sell when they are high, this sounds simple and obvious but requires a very strategic approach. When it comes to contemporary art, the earlier an artist is in their career the more affordable they will be, however they are also a much higher risk investment. These types of artists are often referred to as ‘emerging artists’.


The sales prices of blue chip artists are well known and established by price indexes such as Artprice100 measuring the top 100 performing artists at auction within the last 5 years.

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NFT art

Part of Damien Hirst’s first NFT collection, ‘The Currency’, corresponds to 10,000 unique physical artworks, and famously allowed buyers the option to trade in their NFT for the physical artwork, with the non-exchanged piece being destroyed.
Two of 24 artworks entitled ‘Small Worlds’ by CTSLIM AI Generative. The artwork changes every hour to represent the different seasons, with 24 hours being a year.
‘Maria Bartola #1’ portrays the 16th century Aztec Princess by feminist group, Rewind Collective. They pay homage to overlooked women and minorities throughout history, celebrating their achievements in the ongoing fight for equality.
‘Ninfe Sátiro’ by Gala Mirissa, portrays the narrative of a woman’s mind being full of art, and thinking about the 1873 oil painting Nymphs and Satyr by French painter William-Adolphe Bouguereau, one of the greatest exponents of ‘bourgeois realism’.
Compared to the traditional art market, NFTs offer benefits such as viability in authenticity, transparency, and royalties for future sales.
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